CD Cover Analysis
The majority of the album cover is monochrome with the exception of the word 'RIOT!' in large red writing which makes the title of the album stand out. by Alex Snowden
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One Page Pitch
This is the one page pitch I made to present my ideas for my music video. One Page Pitch Song Choice : Now – Matt and Kim Genre – Indie/ Electronic Initial Ideas · Performance based/ abstract concept? No narrative involved · Fast paced/ fast editing – lots of fast cuts in time to the drums/ on the beat · Two People - (Drummer & Singer/ Keyboardist) · Performers swapping places – swap every line? Goes from singing to drumming etc. · Animations (text/ drawings) · Cloning of people/ instruments · Simple camera shots/ more complex editing Camera shots ...
Dyer's Star Theory
Richard Dyer's Star Theory is the idea that celebrities can be manufactured by the media for financial gain. Stars are manufactured by the media and the music industry to represent 'real people' and to make money out of the audience who respond to the stars personality by buying the artists merchandise. Stars can be manufactured through different forms of media such as; articles, interviews and magazines as well as TV shows such as the 'X Factor' where the shows main premise is to make a star out of 'ordinary' people. Dyer suggests that stars are manufactured to represent certain target audiences and are therefore not real people themselves but just a product that is marketed by the industry to make profit with audiences consuming what they believe is true. The idea of a star image is paradoxical as the artist has to be both ordinary and extraordinary at the same time with the star being left incomplete with the audience wanting to complete the fabri...
The Male Gaze
The term 'Male Gaze' was first coined by Laura Mulvey in her essay 'Visual Pleasures and Narrative Cinema' (1975) where the audience is put into the perspective of a heterosexual male. This can be shown when the camera focuses on women's bodies. The theory shows how women are often deprived of a human identity in film are often relegated to the status of objects used for the gratification of men with women in the audience having to watch from a males perspective. Some theorists have also noted how the sexualisation of the female body often occurs in situations where it has nothing to do with the product being advertised. Mulvey's essay states that the role of a woman in a narrative has two functions 1.As an erotic object for the characters within the narrative to view 2.As an erotic object for the spectators within the cinema to view Mulvey believes that the 'Male Gaze' leads to hegemonic ideologies within society. This is because of the a lot of t...