Alex Snowden (2017) A2 Advanced Portfolio

The Past Six Years Quite repetitive - shot types are repeated as well as transitions The reversed video of the burnt photo is interesting but gets boring fast Guitar playing unrealistic in some parts and lack of emotion in singing Interesting use of black and white Does use some conventional camera shots, such as playing guitar in countryside Using the mark scheme I would give this 27 Message In A Bottle Has a good narrative element to the video Used many conventional camera shots in the performance aspect of the video (such as close ups of different parts of the instruments and the band members playing and singing) Good use of whip pan between members singing at 1:33 The camera work was a bit shaky in some parts Using the mark scheme I would give this music video 33 Stuck Good use of mise-en-scene (setting, lighting etc.) Varied camera shots and movements Good narrative Good use of time lapse Using the mark scheme I would give this music video 40

Music videos are sometimes called promotion videos or promos because they are usually promotional devices used to promote the artists album. The earliest music videos were filmed in the mid 1950’s with films by animators such as Oskar Fischinger being accompanied by musical scores labelled as ‘visual music’ and a wave of ‘rock ’n’ roll’ films with songs such as ‘Rock Around the Clock’, ‘Don’t Knock the Rock’ and Elvis Presley making famous music videos. In 1956 Tony Bennett was filmed walking along The Serpentine in London as his recording of ‘Stranger in Paradise’ played. This film was distributed to and played by UK and US television stations with Bennett later claiming he made the first music video. In the 1970’s, Top of the Pops became the main way to promote a single as it created competition between artists as there was a strict limit on the number of videos that could be played leading to better videos being shown more on the show. The US market adapts the format with Hullab...

In order to be able to make my music video for a song of my choice I have to have permission from the band to use their song. Despite the fact that the management company would probably not reply due to it being a large institution, I emailed them anyway asking for permission to use the song.

Blumler and Katz came up with the theory that audiences are now 'active' rather than passive and focuses on what the audience does for media rather than what the media does the artist as the audience can decide what they get out of the product. The theory suggests that audience watches products in order to fulfil specific gratifications. My media product will be for both entertainment and for personal identity as audiences will watch it for the performance and to be entertained and some people will also watch it and identify with the main character and understand the overall message of the video. Stuart Hall's reception theory explored how audiences are active  rather than passive . An active audience engages with the media and can engage, interpret and respond to it in different and are capable of challenging the messages encoded in it. A passive audience is more likely to accept the messages encoded within the media without challenging it. He suggests that the audien...